Apple’s (AAPL) iPhone 5s locked horns with the Samsung’s (SSNLF) Android powerhouse, the Galaxy S4 when it launched on September 20. The former has a smooth user interface, slick looks and Touch ID, while the latter boasts a five-inch full HD touchscreen and more features than a tech geek could shake a NFC-enabled tablet at. The traditional Apple versus Samsung battle has begun again.
The Galaxy S4 sold just under 40 million units in the six months following its release, which is slightly higher than the 33.8 million units sold for the iPhone 5s and 5c combined. To Apple’s credit, though, its two new smartphones launched less than three months ago, on September 20. Moreover, iPhone 5s and 5c made up 76% of Japanese smart phone sales last month, and emerging markets such as China and India have started to show a gradual shift towards the iPhone 5c. With the Chinese smartphone market doubling from 42.3 million to 84.1 million year-over-year in the third quarter of 2013, Apple with its slicker interface is more likely to benefit from the upsurge.
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