Thursday, 23 January 2014
Has Apple Gone Sour With The 5c?
September is fast becoming an exciting month for tech geeks around the world. This year, Samsung (SSNLF) introduced the latest additions to its Galaxy line of smartphones and phablets, and the world’s first-ever smartwatch in the first week of the month; but it was Apple Inc. (AAPL) that had everybody’s attention with the much-hyped launch of its iPhone 5c and iPhone 5s on September 10. The iPhone 5s was launched as a continuation of its premium priced iPhone line, while the iPhone 5c was introduced as a device for consumers in emerging markets.
Even though Apple failed to impress critics with its two new products, the launch was a major first step in the tech giant’s evolving business strategy. Having realized that it can no longer ignore emerging markets and the threat from cheaper competition, Apple introduced two products for the first time in its history.