Thursday, 23 January 2014
Rumors Finally Confirmed as Apple Acquires 3D Sensor Company PrimeSense
The Israel-based 3D sensor company PrimeSense has finally been acquired by Apple Inc. (AAPL), confirming the barrage of rumors floating on the internet about the acquisition. Some of the rumors stated that PrimeSense denied Apple’s initial offers for an acquisition, but it has now been revealed that the company has been officially bought for an unconfirmed price which lies between $340-365 million.
Apple is known for acquiring small companies which enable it to add innovative features to its new generations of smartphones and tablets. The Cupertino-based tech giant’s previous acquisitions were of companies called Cue, which provides a personal assistant app of the same name, and AlgoTrim, a company which specialized in compression technology to assist mobile devices to code images. And in order to incorporate the TouchID interface in the iPhone 5s, Apple purchased AuthenTec, the company responsible for the innovative feature on Apple’s new flagship smartphone.
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